Total Information Solutions Blog

What does SEO mean and why does my website need it?

Posted by William Lombardi on

What does SEO mean and why does my website need it?

SEO stands for Search Engine Optimization , everyone seems to have heard and uses the term “SEO” but many do not know what SEO means. Why do I need SEO for my website? SEO is what web designers do to make your website more attractive to search engines, most often Google, come along to index and rank your website. SEO has been around since the early days of web design, however a lot has changed since then. Only after the web started to become much more competitive did the phrase “SEO” start to attract attention. Companies, anxious to compete on...

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What Businesses Need to Know About Gift Cards

Posted by William Lombardi on

What Businesses Need to Know About Gift Cards

Why Do Businesses Need Gift Cards? Gift cards are the number one item on Americans’ wish lists. In fact, 57% of adults prefer receiving gift cards and 77.3% of holiday shoppers indicate that they will buy at least one gift card. Customer interest in gift cards continues to rise, and it is crucial that your business carries and promotes gift cards.   Gift cards let loyal customers refer other potentially like-minded customers to a business. The consumer who purchases the car will usually promote a product, service or brand that a business offers as part of the gift-giving process. The...

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Inventory Physical Count

Posted by William Lombardi on

Inventory Physical Count

The end of the year is a great time to take inventory physical count and Total Information Solutions can help you. Here are some solutions we provide that make the job go easier:   1)  CPMobile- NCR offers a rentable app for an iPhone, iPad or iPod that allows you to validate your inventory scans to make sure that the barcode and item is recognized. Download frozen quantities from NCR Counterpoint to your NCR Counterpoint Mobile devices and then add items to the mobile physical count worksheet. Enter count quantities manually or scan each item. When you’re finished counting, you can...

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Small Business Saturday

Posted by William Lombardi on

Small Business Saturday

This Saturday, November 25th, main Street shops across the country will have their chance to get a share of the holiday dollars as consumers celebrate Small Business Saturday.   Since Small Business Saturday began in 2010, Americans have responded in growing numbers with more than $5.7 billion spent in 2016 by consumers who were aware of it. It used to be that “economies of scale” meant bigger was better. Mass production brought down the price of everything from cell phones to washing machines, and big box sellers were the purchase point of choice as a result. Today, however, we find...

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Omnichannel Marketing

Posted by William Lombardi on

Omnichannel Marketing

What Is Omnichannel Marketing? There was once a time when buying only happened in the brick-and-mortar stores, and in the early days of ecommerce, on personal computers. It goes without saying that this is no longer the case and that buying is no longer a linear process. It is essential that businesses deliver a consistent and uninterrupted brand experience across all channels and devices. In comes the omnichannel marketing strategy. What Is An Omnichannel Experience? Imagine you are browsing online looking at a pair of shoes that you like, you add the shoes to your cart and then get distracted...

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